Over the past years, ASTI’s website use has increased dramatically. Not only are more people accessing agriculture R&D indicators and publications from the website, but the audience itself has changed as well.
For example, in 2010 the website had 1,239 visitors per month. That increased to 6,150 by 2015. About two-thirds of those visitors are from Africa and Asia; from 40% in 2011.
ASTI website statistics 2010 to 2015
|Year||Visitors per month||Visitors per year||Page views|
Another interesting revelation is the rise in mobile usage – a full quarter of our online audience (26%) is accessing the ASTI website from their mobile device.
What is behind this growing trend?
According to ASTI webmaster Tony Murray, a large part of the increase in Asia and Africa is due to the rise in connectivity in developing countries. “The increased share of users from Africa and Asia is not only an ASTI phenomenon, but something you see on international websites worldwide,” said Murray. “Not so long ago, you had to go to the only internet café in town to check your email, whereas now, wifi is almost everywhere in Africa.”
The redesigned site, with new interactive tools, also played a part. The interactive tools, launched in 2015, allow users to engage with the interactive data, compare countries and regions, and download custom datasets.
The challenge for ASTI going forward is to increase its Spanish and French speaking visitors. A new Spanish language site, which went live last April when the new data for Latin America and the Caribbean was launched, will help reach that audience.